zeigler’s beverages

After 75 years of producing apple cider exclusively, Ziegler sought to expand the brand with new lines of lemonades, iced teas and iced coffees. They turned to be* marketing for refreshing ideas on infusing a new look and feel across the line without losing or confusing the market along the way. The flavorful rebranded and repackaged result: Ziegler successfully launches a cohesive line of Ziegler’s Lemonades, Ziegler’s Iced Teas and Ziegler’s Brew 32° Iced Coffees, quenching their customers’ thirst for more.